Keener & Company  ·  Detroit, Michigan

Services

You put passion into your mission.

And you want a communications agency that does the same.

At Keener and Company, you'll get a team of experts who understand your ideals and can expertly deliver them into fine-tuned messaging.

01

Brand Voice& Messaging

Starting at $3,000

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As communications partners, we help organizations develop a clear, consistent messaging framework that supports brands in communicating their mission more effectively, strengthening their presence, and building meaningful connections with their audiences.

This package is designed for organizations that

  • Are building or refreshing their brand
  • Have outgrown their current messaging
  • Have trouble sharing messages clearly on all platforms
  • Understand what they do but find it difficult to explain why it is important
  • Want a brand voice that reflects their mission and resonates with their audience

Includes

  • Brand voice development
  • Brand personality
  • Messaging framework
  • Key messages
  • Taglines/slogans
  • Voice & tone guidelines
  • Messaging examples
  • Audience/message alignment

02

Website& Digital Copy

Starting at $4,500

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Your website serves as a go-to source of information about your organization. How you communicate with visitors matters. Keener and Company will craft strategic website and digital copy that helps people understand who you are, what you do, and why it matters.

This package is designed for organizations that

  • Are launching or redesigning a website
  • Have a website that no longer reflects who they are
  • Need clear, visitor-focused text that informs and engages
  • Want every page to communicate their mission with clarity and purpose
  • Need messages that create trust from the very first visit

Includes

  • Landing pages
  • Service/product descriptions
  • FAQs
  • Calls to action
  • Digital content audits

03

Content& Storytelling

Starting at $1,750

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We'll work with you to highlight the stories, insights, and expertise that matter most, creating powerful stories people remember.

This package is designed for organizations that

  • Have meaningful stories to tell but aren't sure where to start
  • Want to highlight the people, programs, and impact behind their mission
  • Need interesting content that teaches, motivates, and builds trust
  • Want to create blogs, feature stories, case studies, or expert articles that show their knowledge
  • Want content that goes beyond sharing information to create meaningful connections with their audience

Includes

  • Executive messaging
  • Blog writing
  • Case studies
  • Impact stories and feature articles
  • Interviews
  • Ghostwriting
  • Story-driven organizational content

04

CommunicationsSupport

Starting at $2,000

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We'll help your team manage regular communication tasks and ease the pressure when resources are stretched. Our experience lets you work more efficiently while keeping your brand's integrity and authenticity intact.

This service is designed for organizations that

  • Need a trusted communications partner without hiring a full-time team member
  • Have more communications needs than internal capacity
  • Want ongoing support with newsletters, website updates, campaigns, blogs, and other communications
  • Are looking for a strategic partner who can help plan, write, and improve communications as their organization grows
  • Value consistent, thoughtful communication that strengthens relationships with their audience

Includes

  • Campaign communications
  • Newsletters
  • Email communications
  • Executive communications
  • Social copy
  • Event communications
  • Editing

Process

The process.

  1. 01

    Consultation Call

    We'll use this time to get to know each other. Together, we'll discuss your goals, challenges, communications needs, and vision for your brand. These insights will help us identify opportunities and recommend the areas of focus that will have the greatest impact during our time together. After our conversation, we'll prepare a custom proposal tailored to your organization's goals.

  2. 02

    Execution, Reviews and Editing

    Once you've given the go-ahead on your custom plan, we'll begin implementation to help you meet your goals. Guided by insights gathered during the consultation and our strategic messaging expertise, we'll develop your first draft. From there, you'll have the opportunity to review the work and share feedback. We'll thoughtfully incorporate your revisions and present a second draft before preparing and delivering the final version.

  3. 03

    Delivery/Follow-Up

    At the final stage of our process, we'll deliver thoughtfully crafted, brand-aligned messaging that carries your mission forward and can be used confidently across your organization.

Let's connect.

If you're an impact-driven organization or brand looking for a team of strategists to help you achieve your goals, contact Keener and Company today. We'd be honored to partner with you.

lindsay@keenerandco.com Let's connect

Detroit, Michigan · Serving clients nationwide